Logo Design & Visual Brand Identity

Help Asylee Women Enterprise elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Asylee Women Enterprise
Baltimore, MD, USA
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Asylee Women Enterprise
Baltimore, MD, USA

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Posted July 19th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our logo and all branding/brand materials for our organization are several years old and outdated and it's time for us to update them, as we've grown significantly over the last few years and our services have as well. We're not sure where to begin though and our small staff does not have graphic design/branding experience.

What We Have In Place
  • We currently have new website, ED dedicated to this, explainers, which should make it easy for you to get started. We also have staff buy-in, enthusiasm, dedication, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to have more funds for client and office needs that aren't often covered by grant funding such as emergency housing and Lyfts for clients.

AWE has grown significantly in the last few years and we need branding that reflects the high quality of services we provide and is relevant, and also will look good and have a strong impact for the local and national grant funding we apply for. Good branding will help us reflect publicly much of what we already have internally.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Asylee Women Enterprise
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Our Mission

Asylee Women Enterprise (AWE), journeys with asylum seekers and other forced migrants as they navigate the immigration legal process, begin to heal from past trauma, and rebuild their lives in Baltimore.

What We Do

Our wrap-around service model addresses basic needs while supporting individual growth and healing through community support and integration. Our services include:
- Community day program: Offering a range of classes and integration services
- Mental health and medical care: through community partnerships
- Immigration legal services: for asylum seekers and survivors of trafficking in urgent need of representation
- Material support: including food delivery, rental assistance, diapers, and clothing
- Individualized case management
- Public benefits assistance
- Emergency and transitional housing