Website Copywriting

Help Cape Cod Toy Library improve their visibility in web search results by refreshing their website with clear and engaging copy that incorporates search engine optimization keywords.
Cape Cod Toy Library
West Barnstable, MA, USA
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Cape Cod Toy Library
West Barnstable, MA, USA

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Posted January 25th

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Project details

What we need
  • Tightly-written web copy of up to to eight pages of 200-300 words each
  • The opportunity to work closely with an experienced, SEO literate copywriter
Additional details

We are about to launch two new initiatives that need to be brought forward on our website - we are aiming to launch our Toy Lending program in mid-Feb as well as an Outdoor Play Oasis, a collaborative outreach initiative, in mid-May.

What we have in place
  • We currently have a website, which should make it easy for you to get started. We also have a second website link, and the ability to provide any other information you need.
How this will help
This project will save us $6,073 , allowing us to enable us to effectively launch these initiatives - we would not have the funds to do otherwise.

It will help us successfully launch our core programs and outreach initiatives.

Project plan

P
Prep: Review of Current Materials
  • Volunteer Manager and Professional meet to review Organization's website or website plan, discuss goals, and align expectations
  • Volunteer Manager and Professional discuss the brand positioning and communications plan (if available), the purpose, key messages, desired tone and target audience
  • Volunteer Manager and Professional agree on a schedule for completion
  • Volunteer Manager provides Professional with any existing materials and content strategy to begin writing
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Draft
  • Professional drafts SEO-optimized website copy and sends to Volunteer Manager for review
  • Professional and Volunteer Manager review copy (up to two rounds of review and revision)
2
Milestone 2: Final Draft
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About the org

Cape Cod Toy Library
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Posted by
Deb W.

Founder and President

Our mission

Our Mission:

To provide enriching, accessible, culturally sensitive, educational environments and resources that promote learning through play experiences to foster healthy child development.

Our Purpose:

_ To increase community play-based learning experiences for children, families, childcare providers and educators.
_ To increase understanding of the life long need for play, as well as knowledge and skills to promote developmentally appropriate practices with children.
_ To facilitate children's health and brain development including their social-emotional, cognitive, sensory-perceptual, creative and physical development.

Our Vision:

Children's fundamental need to play will be respected, nurtured, listened to and responded to in developmentally appropriate ways. Children and families will be equipped with the fundamental play-based learning experiences that give them the knowledge, skills and confidence needed to:
* Achieve successful relationships in families, school and work,
* Realize joy in learning at school, work and life,
* Express creativity and innovative thinking to their fullest potential,
* Adapt to changes in their lives and the world, and
* Lead healthy and socially-emotionally balanced lives.

What we do

We provide a screen-free, inclusive community play space as well as a toy library, educational resources and professional guidance for families, childcare providers, educators and mental health practitioners. We also offer parent and professional development workshops regarding the role of play in brain development, healthy child development and learning.

Since COVID restrictions, we have used social media to post supportive articles and guidance to parents. We are currently creating a series of parent-child videos that include tips for reading and playing with children.

We are working towards completing the cataloging process of the 900+ toys in our collection so that we can begin our toy lending program - for curb side pick up or delivery once COVID protocols make it possible.

Testimonials

Renee was very helpful in getting our website additions and changes needed for our launch of two new initiatives. Her experience with Squarespace was also really helpful.
Deb W.
Deb W.

Founder and President

Website Copywriting Project

(No testimonial has been submitted by Renee)
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