Social Media Content Calendar

Help National Alliance on Mental Illness San Antonio get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
National Alliance on Mental Illness San Antonio
San Antonio, TX, USA
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National Alliance on Mental Illness San Antonio
San Antonio, TX, USA


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Posted January 17th

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Project Details

What We Need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional Details

Thank you for viewing my post! We need some help creating Canva templates using our color palette and fonts to create a 2022 "editorial" calendar for our social media posts which can also be mirrored onto our WIX website. As a NPO, we have Canva Pro so could provide access and build a shared folder, but thinking "shell designs" / templates that we can populate content as our group classes change, etc. Some posts can be created 100%. Use FB, Instagram, LinkedIn and Twitter so different messaging.

What We Have In Place
  • We currently have 1-2 staff with the knowledge base, as well as Canva Pro, which should make it easy for you to get started. We also have historical data and analytics, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to support our mission, and invest in training peer leaders so we can offer more no-cost recovery support groups and education classes.

Social media is critical to serving our mission as we've grown our followers since COVID, are learning more about our audience, and need to be accessible on a regular basis - not only being informative but encouraging as our industry is healthcare and mental illness. We recently launched a warmline and regularly direct people to our website and other local resources. Need to align with more community partners through social media, too.

Project Plan

Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About The Org

National Alliance on Mental Illness San Antonio
Posted by
Cynthia V.

Mktg & Development Manager

Our Mission

The National Alliance on Mental Illness is the nation's largest grassroots mental health organization. NAMI San Antonio works to stop stigma and provide hope through education, support and advocacy.

What We Do

NAMI San Antonio provides free, peer and caregiver led classes and informal support groups for adults struggling with a mental health condition and their loved ones. Presentations are offered to faith groups, social services/providers, businesses, students and law enforcement. Programming is led by a person with "lived experience" - a peer or a caregiver who is living well, is trained to lead their own class or group or to speak in the community.


I was so lucky to find Victoria for this project. She was professional and thorough providing suggestions on how to outline our social media templates. I was even more impressed to learn she's dedicated to "paying it forward" with nonprofits and donating her services and proceeds from her own business. Pleasure to work with, so highly recommend!
Cynthia V.
Cynthia V.

Mktg & Development Manager

Social Media Content Calendar Project

(No testimonial has been submitted by Victoria)