Search Engine Optimization Audit

Help curaJOY assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Las Vegas, NV, USA
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Las Vegas, NV, USA


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Posted January 15th

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Search Engine Optimization Audit

Project Details

What We Need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional Details

We recently changed our name, and we are a multilingual organization.

What We Have In Place
  • We currently have a multilingual website, which should make it easy for you to get started. We also have social media profiles, Google Ad Grant, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,767 , allowing us to reach our audience and see the benefit of our awesomely redesigned website that will roll out at the end of the month.

The web is how people find information these days. To be effective in our mission of improving multicultural families' emotional wellness, we need people to find out about us.

Project Plan

Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About The Org

Our Mission

curaJOY is a 501(c)3 non-profit that provides a one-stop solution for families to raise socially and emotionally thriving kids through evidence-based digital solutions that promote personal growth, continued practice, and authentic social connections in real life. We partner with psychologists, educators, parents, and kids in the United States and Asia to develop interactive digital programs that enable transformative and autonomous learning in English, Spanish and Mandarin Chinese with plans to make other languages available. Our kid-centric conversational approach engages today's youth to become active participants on their growth journey to gain emotional intelligence, self-awareness, and positive habits for themselves and their families.

What We Do

curaJOY shapes families' behaviors thus environments by engaging children and parents through games designed to build their self-confidence, social-emotional skills and improve their interaction dynamics. In this way, we aim to enhance the entire family's emotional wellness and develop the next generation of successful adults and community leaders who will lead the way in developing a socially responsible, diverse, and productive world. curaJOY's Quest Depot app improves families' emotional wellness with an omnichannel conversational learning app that integrates Artificial Intelligence/Machine Learning, real-life projects, rewards, and gamification. Participants interact with in-game embodied agents who deliver personalized content sourced from the collective wisdom of psychologists, educators, business leaders, and youth worldwide, based on their age, communication style, performance history, and mood.