Membership Strategy

Help South Jersey Cultural Alliance develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
South Jersey Cultural Alliance
Hammonton, NJ, USA
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South Jersey Cultural Alliance
Hammonton, NJ, USA

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Posted December 9th

Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

I would like to revamp our existing membership structure to include distinctions between paid and unpaid members, a patron/art supporter level of membership.

What We Have In Place
  • We currently have an existing membership base and structure, which should make it easy for you to get started. We also have ideas and a new website to showcase membership, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to directly support arts, culture, and history in South Jersey and connect the community to information, resources, and each other.

This project is important to help bolster the benefits and engagement strategies currently in place and expand our membership reach to increase revenue and serve more cultural community members and patrons of the arts. We also want to make sure that it is evident that we have a focus on expanding diversity and ensuring equity and inclusion in all of our membership programs and marketing content.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

South Jersey Cultural Alliance
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Our Mission

SJCA's mission is to strengthen South Jersey's cultural community by connecting them to information, resources, and each other. SJCA envisions a region where individuals of all ages and backgrounds are engaged and enriched through arts, history, and culture, and where communities prosper through a creative economy.

What We Do

SJCA extends membership benefits to all arts, culture, history, cultural community groups, and independent artists in each of the state's southern eight counties (Atlantic, Burlington, Camden, Cape May, Cumberland, Gloucester, Ocean, and Salem). We are striving to represent the full spectrum of arts, culture, and history in our region and work towards a more equitable and inclusive South Jersey cultural community.