Membership Strategy

Help Rise Together develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Rise Together
Crozet, VA, USA
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Rise Together
Crozet, VA, USA

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Posted December 7th

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Project Details

What We Need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional Details

Rise Together has a Mailchimp account of past mentors and current partnerships that are 'lost human resources' because the students graduate from high school and/or college. We need to tap into the mentor alumni for content development, guest speaking and most critically fundraising efforts. We currently do not have a plan and our organization needs to create an avenue for sustainable donations.

What We Have In Place
  • We currently have contact information of the people we would like to approach, which should make it easy for you to get started. We also have Director's time, and the ability to provide any other information you need.
How This Will Help
This project will save us $5,848 , allowing us to build a clear plan for the future that capitalizes on the growth of our organization and funding needs.

Sustainable fundraising and mentor alumni communication so our graduates are not lost resources.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Rise Together
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Our Mission

Rise Together's mission is to counter the ever growing achievement gap by provide 6th-12th grade first-generation, low income students with equal access to educational resources including innovative youth programming, weekly mentorship, academic support and intensive college/financial aid counseling. Rise Together works within city school systems to provide a responsive, collaborative partnership that dramatically extends the reach of educators during in person and COVID-19 remote learning. Well trained and supervised diverse college mentors are the face of Rise Together and are uniquely positioned to guide emerging learners toward academic success and emotional wellness.

What We Do

Support urban low income students discover their talents and confidence to attend the post secondary school of their choice and live their dream.