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Instagram Set Up & Strategy

Help Rise Together use Instagram to engage with their community and expand their network of supporters.
Rise Together
Crozet, VA, USA
Rise Together
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Rise Together
Crozet, VA, USA

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Cause
Youth development
Skills
Digital advertising Social media

Posted November 18th

Instagram Set Up & Strategy

Project details

What we need
  • Strategy for using Instagram to engage your community, tailored to Organization’s goals and target audience
  • Training on how to find and post content on Instagram
Additional details

Keys to College has content specifically centered around how to help your child successfully navigate the college and financial aid application processes. Our nonprofit affiliation is with Rise Together, a team mentoring program that serves primarily low-income, first-generation college bound juniors and seniors. Keys to College focuses on making the information more accessible to families. We need help learning how to establish a strong Instagram presence.

What we have in place
  • We currently have an Instagram channel, which should make it easy for you to get started. We also have two program directors, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to increase our audience and reach our goal of free live webinars/workshops for families to join.

We have a large library of video content that walks families through the college/financial aid application process. We also have wellness videos that target emotional preparedness for college. Our guidance would greatly benefit families, regardless of means, but we have to know how to establish an identity on Instagram in order to do so.

Project plan

P
Prep: Discuss Goals & Target Audience
  • Volunteer Manager and Professional connect to discuss the Organization’s current approach to Instagram (if any), goals for engagement via Instagram, and ideal target audience
  • Volunteer Manager shares any existing marketing materials and brand guidelines with Professional
1
Milestone 1: Set up Instagram for Business Account
  • Volunteer Manager shares Instagram credentials with Professional, if an existing account exists
  • Professional sets up account with bio and profile picture
2
Milestone 2: Develop Engagement Strategy
  • Professional recommends other types of accounts to follow and hashtags to use in order to build follower base
  • Professional recommends types and frequency of content to post on account (including posts, stories, and live videos)
3
Milestone 3: Content Creation Training
  • Professional trains Volunteer Manager on how to capture and/or find images to post on Instagram
  • Professional trains Volunteer Manager on how to use Instagram editing tools
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About the org

Rise Together
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Causes
Youth development Diversity & inclusion Education
Posted by
Gina C
Gina C.

Director

Our mission

Rise Together's mission is to counter the ever growing achievement gap by provide 6th-12th grade first-generation, low income students with equal access to educational resources including innovative youth programming, weekly mentorship, academic support and intensive college/financial aid counseling. Rise Together works within city school systems to provide a responsive, collaborative partnership that dramatically extends the reach of educators during in person and COVID-19 remote learning. Well trained and supervised diverse college mentors are the face of Rise Together and are uniquely positioned to guide emerging learners toward academic success and emotional wellness.

What we do

Support urban low income students discover their talents and confidence to attend the post secondary school of their choice and live their dream.

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