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Website Content Plan

Help Complex Trauma Project (dba: "Aunties Dog Care") get organized for their website development project by identifying what types of information and images they need, and creating a plan to pull it all together.
Complex Trauma Project (dba: "Aunties Dog Care")
Chicago, IL, USA
Complex Trauma Project (dba: "Aunties Dog Care")
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Complex Trauma Project (dba: "Aunties Dog Care")
Chicago, IL, USA

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Human services
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Posted August 20th

Website Content Plan

Project details

What we need
  • A document outlining each page and section of the website, with descriptions of written and visual content for each
  • An assessment of the written content, specifically indicating where written content is final, draft (needs editing), or needs to be written from scratch
  • An assessment of the visual content, specifically indicating which visual assets are ready and which need to be created or sourced
  • Advice on how to collect content from other places (e.g., marketing materials, grant proposals, event photos, etc.) and edit it for the website
  • Note: This project is for content planning only. For additional support, see the Website Creation: Build a Brand New Site bundle
Additional details

I have what I believe to be a fairly unique idea for the initial content structure of Complex Trauma Project's website, so this won't be the run-of-the-mill content plan for a typical self-hosted Wordpress site for a nonprofit. A quirky mind generally dismissive of conventions and rules is perfect for this.

What we have in place
  • The site's content during the start-up phase is fundamentally the entire organization, so this project will get every resource available that it requires.
How this will help
This project will save us $1,636 , allowing us to dedicate greater resources more quickly to the website build and thus get CTP launched more quickly.

Complex Trauma Project's website content is what will make or break the organization in the first 6-9 months. It basically *is* the organization during that time, so nothing could be more important.

Project plan

P
Prep: Introduction & Kick-Off
  • Volunteer Manager explains website goals and primary audience
  • Volunteer Manager shares examples of other websites they like and sends any existing content and visual assets to Volunteer
  • Volunteer asks questions to get a full understanding of website content needs
  • Volunteer creates rough outline of website pages and content sections that content will be needed for
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Review Draft Plan
  • Volunteer provides draft of the website content plan, including a description of the type of written and visual content needed for each page or section on the site
  • Volunteer makes suggestions as to which existing content from other materials (grant proposals, fliers, etc.) can be used for each section
  • Volunteer and Volunteer Manager discuss plan and identify the status of the written and visual content (i.e., which elements are final, which are in draft form and need editing, and which do not exist yet and need to be written or sourced)
  • Up to 2 rounds of feedback
2
Milestone 2: Review Final Plan
  • Volunteer and Volunteer Manager meet to review the content plan to make sure that all required content has been identified and the flow of information on the website will be clear and compelling
  • (Optional): The Volunteer may offer to proofread and/or edit the draft written content, and/or may offer to help the Volunteer Manager source images and other visual assets for the website.
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About the org

Complex Trauma Project (dba: "Aunties Dog Care")
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Causes
Human services Civil rights Disaster relief
Posted by
Joey V
Joey V.

Founder, CEO

Our mission

Complex Trauma Project is completely re-engineering how complex trauma survivors are supported in American society.

What we do

Complex Trauma Project will accomplish this mission in 2 primary ways:

1) Provide typical cause-specific nonprofit services - awareness, outreach, education, direct services to survivors, etc.

2) Operate an incubator designed to put into practice the new collective impact model our founder invented. The incubator ideates and develops new survivor-support organizations - each designed to unconventionally support individual survivors while also integrating with other incubator graduates to create a collective impact network with the power to solve population-level problems, including systemic bias and rights violations throughout our society's clinical, legal, employment, and housing systems.

Aunties Dog Care is the first incubator graduate and will remain an Illinois-registered "Doing Business As" division of Complex Trauma Project until its planned 2024 spin-off into a separate 501c3 nonprofit.

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