Logo Design & Visual Brand Identity

Help Sanzuma elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Sanzuma
San Rafael, CA, USA
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Sanzuma
San Rafael, CA, USA

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Posted June 11th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

We need a logo for a new program that we are putting together.

What We Have In Place
  • We currently have a name for the new program and a concept, which should make it easy for you to get started. We also have Defined our brand identity., and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to Feed more community members!

We are expanding and adding new program. We feel that the new program needs its own logo. This will help us market the new to a broader audience and potential funders.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Sanzuma
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Posted by
Lori D.

Executive Director

Our Mission

Sanzuma is dedicated to increasing the availability of freshly grown foods through gardening and urban farming, improving health and reconnecting people with their environment.

We believe a person's health and diet should not be a reflection of their economic status. Through the lens of comprehensive, healthy food systems, we support low-income communities from Mexico & Central America to Marin County, California.

What We Do

We help improve the overall wellness at low income schools through a series of programs.
developing a school farm, helping the food service directors improve the school meal programs, negotiating contracts with local farmers, policy work that has to do with improving the local food system, implementing nutrition education into the curricula, increasing Physical Education minutes, and more.

Testimonials

Ahmad was a pleasure to work with. He was quick, talented and so patient with our logo design changes. I highly recommend him to others.
Lori Davis
Lori D.

Executive Director

Logo Design & Visual Brand Identity Project

(No testimonial has been submitted by Ahmad Rufai)

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