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Google Ads Set Up

Help Institute for Transformational Leadership (Africa… make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Institute for Transformational Leadership (African Leadership Institute of Community Transformation)
Stellenbosch, South Africa
Institute for Transformational Leadership (African Leadership Institute of Community Transformation)
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Institute for Transformational Leadership (African Leadership Institute of Community Transformation)
Stellenbosch, South Africa

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Cause
Religion & spirituality
Skills
Digital marketing Search engine marketing

Posted April 26th

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Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
What we have in place
  • We currently have an AD grants account approved, which should make it easy for you to get started. We also have the amount to spend on ads, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to empower more people in more places .

This project will help our alumni to get funds to transform communities

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Institute for Transformational Leadership (African Leadership Institute of Community Transformation)
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Causes
Religion & spirituality Community & economic development Human services
Posted by
Renan G
Renan G.

Project manager

Our mission

To empower emerging Christian leaders to facilitate sustainable transformation towards healthy reconciled communities based on biblical principles.

What we do

We empower emerging leaders to be agents of holistic transformation and to be life long learners, to sustain their work in their faith and interdependence of others, to work to empower others, to build community and to seek sustainability, longer term results, as well as deep relationships of shared journeys and who are willing to be transformed and to transform through facilitation as servant leaders.
Our flagship 3 month learning experience ALICT, opens a life-long journey with emerging leaders from their cohort and ALICT alumni, as well as Care & Support and continued Growth & Development which is facilitated from the office in South Africa. Staff consists of locals, alumni and volunteers in other countries.

Testimonials

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