Marketing Strategy Consultation

Help The Activists' Guide brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
The Activists' Guide
Ivy, VA, USA
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The Activists' Guide
Ivy, VA, USA

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Posted March 31st

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional details

I need to develop a blog to complement my website www.activistsguide.org. Need help with all facets, technical as well as content

What we have in place
  • We currently have website, which should make it easy for you to get started. We also have many other resources, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to develop the site further

it will be a major resource in efforts to broaden readership

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

The Activists' Guide
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Our mission

Facilitate communication between activist organizations

What we do

The Activists' Guide, a calendar of activist meetings/events, as well as a directory of organizations, and supplies/services in the Charlottesville/Albemarle area is available at http://www.activistsguide.org.
Produced by Richard Lord, it is a community-based resource. The organizations and supplies/services directories were complied by local activists. The calendar is interactive and functions in real time.

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