Visual Brand Guide

Help Home of the Sparrow provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Home of the Sparrow
Exton, PA, USA
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Home of the Sparrow
Exton, PA, USA


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Posted February 25th

Project Details

What We Need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional Details

Home of the Sparrow will be hosting a Virtual " Marathon in a Month for Moms" in May. We are looking for overall comprehensive branding for the race to use across social media, our website, and t-shirt design.

What We Have In Place
  • We have the name of the event and the website platform where it will live.
How This Will Help
This project will save us $4,212 , allowing us to continue to keep our women and children stably housed.

This project is very important to the overall feeling of our first ever Race. This race is replacing our annual Gala which used to raise a significant amount of money for our nonprofit.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Home of the Sparrow
Posted by
Ashley L.

Development and Communications Associate

Our Mission

Home of the Sparrow partners with women facing homelessness to secure housing, achieve long-term stability, and chart new paths for their futures.

What We Do

We support single women and their children who are experiencing homelessness or in danger of losing their home. Through our five programs, we prevent evictions, provide a rental subsidy to women who are working but can't make ends meet and we support women between 55-62 years old. We believe that no woman or child should have to experience the trauma of homelessness and we empower women with the skills and tools needed to be financially independent and self-sufficient. Since our foundation as a non-profit in 1994, we have made an impact in the lives of 2500 women and children. The need in our community persists to be larger than what we can offer and we are constantly growing to help more women and children who need our help.

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