Market Analysis

Help MiCreate gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
MiCreate
Houston, TX, USA
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MiCreate
Houston, TX, USA

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Posted January 12th

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Project details

What we need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses, related to its program goals as needed
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional details

We also need a summary of potential stakeholders, and data of the marketplace and need for MiCreate's unique services.

What we have in place
  • We are a new organization in the start-up phase, and are in need of market analysis data to help with our outreach efforts, and to grow our network of survivors, attorneys, creative/industry mentors, and corporate and financial partners.
How this will help
This project will save us $10,948 , allowing us to provide FREE entertainment legal services, business and financial resources, and mentorship to entrepreneurial survivors of human trafficking.

This project will give us the data MiCreate needs to better plan our 2021 Outreach Project in order to grow MiCreate's network of clients and services.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size & Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About the org

MiCreate
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Our mission

MiCreate's mission is to connect entrepreneurial survivors of human trafficking and other human rights violations with high quality legal services in the entertainment and business fields, financial literacy and business resources, and mentorship in a variety of industries.

MiCreate aims to protect the stories of survivors, especially when survivors have made the bold move to use their stories towards advocacy work. MiCreate's mission is to help and support these entrepreneurial survivors so that they can thrive as creatives and artists while effectively growing their advocacy efforts and business endeavors.

What we do

We advocate for individuals who have experienced human rights violations against themselves and their creations. We focus on protecting you and your work while empowering and helping you to own your creativity. We are a "safe house" for the stories of artists, performers, inventors, and creatives.

We specialize in helping artists, creatives, inventors, and performers who have been victims of human trafficking. MiCreate believes that you should be the owner of the work and art you create.

Testimonials

I hardly know where to begin - working with Iosif has been one of the best experiences during MiCreate’s Outreach and Network Growth program. Iosif exceeded any expectations we could have dreamt of as his data analysis has set us up for near-future success as well as for long-term success. The deliverables he provided us not only gave us the data we needed, it also taught us the questions we should ask when gathering data, as well as the how to best utilize the data we gather. I sincerely look forward to keeping in touch with Joseph, and encourage anyone who has the opportunity to work with him to do so.
Davina U.
Davina U.

Executive Director + Founder

Market Analysis Project

(No testimonial has been submitted by Iosif)
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