-
This project was completed on Jun 8, 2023
-
Matched with Martin W.
-
See the Impact story
Marketing Strategy Consultation
Visual Arts Center of New Jersey
Visual Arts Center of New Jersey
0
11
Marketing Strategy Consultation
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
- A written summary of marketing goals, target audiences and channels to prioritize
- A starter plan of recommendations & actionable next steps to begin executing your strategy
- Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
- We currently have a marketing plan and communications timeline that focuses on direct email marketing and social media advertising. We are looking for a new perspective on how to utilize these channels or new channels to promote out Studio School offerings to our local audience. We can provide the blueprints for our current timeline as well as examples of marketing messages delivered through email, social media, and social media advertising.
How this will help
This project will save us $2,998 , allowing us to use those funds to further our marketing efforts to raise awareness of our Studio School offerings.
As both a museum and art school, the recent pandemic has taken a significant toll on our revenue stream. While the Art Center has restarted classes, we're still dealing with uncertainty. We want to make sure we use all channels available to us at their highest efficiency, whether they are ones we are currently using, ones we've never used before, or ones we've previously abandoned. We're hoping a fresh set of eyes will help us reach our greatest potential with our limited budget.
Project plan
Posted by
Susan Y.
Director of Development and Communications
Our mission
Vision
To create an inclusive and welcoming community where lives are transformed and enriched through the shared experience of art.
Mission
The Visual Arts Center of New Jersey nurtures the capacity for personal expression, expands the creative experience, and fosters stronger communities by empowering people to see, make, and learn about art. Through exhibition, studio school, and community programs, the Art Center engenders connection, curiosity, and creative risk-taking among its constituents.
What we do
At the Visual Arts Center of New Jersey, we believe in the power of art to inspire, amaze, and enrich. We are dedicated exclusively to viewing, making, and learning about contemporary art.
Testimonials
(No testimonial has been submitted by Susan)
(No testimonial has been submitted by Martin)
