Logo Design

Help Schoodic Institute at Acadia National Park elevate their visual identity with a new or refreshed logo.
Schoodic Institute at Acadia National Park
Winter Harbor, ME, USA
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Schoodic Institute at Acadia National Park
Winter Harbor, ME, USA

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Posted April 15th

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Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

Starting a 'planned giving society' to encourage supporters to make a planned gift. To recognize and steward those donors who make a commitment to a planned gift, we need a logo specifically for this group. It should be simple, easy to recognize, elegant. And it should complement our existing organization logo.

What we have in place
  • We currently have a style guide, photos, and the name, which should make it easy for you to get started. We also have our organization's logo, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to foster more environmental stewards and conservation champions. Planning for the future climate challenges and developing the skill set to understand best adaptive solutions helps communities survive.

This logo will add credence to our nascent planned giving society, branding it as something distinct and worth joining.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

Schoodic Institute at Acadia National Park
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Posted by
Kim K.

Director of Development

Our mission

Understanding the consequences of environmental change and engaging people in the science and solutions

Testimonials

Our project was to create a logo for our newly established Planned Giving society. Joshua really delivered an amazing folder of work, with several iterations for different printing needs. He went the extra mile for us. One thing that stands out is that he asked a very important question early in the project, which made for a better product. Since our organization focuses on three ecosystems (Forest, Marine, and Bird Ecology) we wanted to include a bird in the logo. He simply asked what the most iconic bird for our coastal research campus, which I didn't actually know. This meant we involved the Bird Ecology Director in the process. The scientist is happy that we cared to ask, and knows that this authenticity is important to those donors who know the Black Guillemot is our most prevalent sea bird. Genius! Joshua is amazingly patient and willing to hone his excellent drafts into something we could imagine but not execute without his skills. He is generous with his ideas, professional, and prompt with replies. He made this a positive experience for me, and I learned a lot.
Kim K.
Kim K.

Director of Development

Logo Design Project

I had a blast working on this logo for Schoodic Institute and learning about who they are and what they do. Kim was great to work with, and provided clear communication and excellent feedback throughout each stage of the process. I would love the opportunity to work with them in the future and hope they continue to grow their impact.
Joshua P.
Joshua P.

Volunteer

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