Storytelling

for  Multicultural Center of Marin
San Rafael, CA, USA
Posted by
Kristen G.

Organization Development Consultant

Posted Date
Jul 17, 2019
Location
Virtual volunteer opportunity
Impact statement
This project will save us $2,397 , allowing us to provide food, mentorship, scholarships and other support for immigrants and other underserved communities

Project Details

What We Need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
Additional Details

We want to create a short video targeted for donors (individual, foundations, etc). We have somebody to do the video itself, but we need help creating the narrative/script. We expect to cover: the need, what we do, impact of funding. We would likely use snippets of interviews with the ED and other staff, people who have benefited from our work, and core funders/supporters. But we would want to provide them with talking points/script so the video is tight.

What We Have In Place
  • We currently have grant proposals and other written documents, which should make it easy for you to get started. We also have unscripted videos from last year, and the ability to provide any other information you need.
How This Will Help

We are conducting our second annual Gala and want to highlight our work through a video. It will also go on the website and be used at key times when engaging funders to increase our ability to convey the impact of our work.

Project Plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About The Org

Our Mission

The Multicultural Center of Marin works with diverse immigrant and underserved communities of Marin County in advancing their social, cultural, and economic well-being through self-empowerment programs that encourage participation in the broader civic life of U.S. society.

Our project is sponsored by: Marin Community Foundation

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