This project was completed on May 13, 2019
Matched with
Matched with
Catalina S.

Logo Design & Visual Brand Identity

Posted by
Melissa R.

Marketing and Development Specialist

Posted Date
Apr 18, 2019
Virtual volunteer opportunity
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Logo Design & Visual Brand Identity
Impact statement
This project will save us $4,817 , allowing us to use more dollars toward serving our youth at our organization.

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Help with creating a brochure template that can be used across programs and a logo refresh.

What We Have In Place
  • We currently have examples of brochures from our current programs, which should make it easy for you to get started. We also have our website which has a lot of info, and the ability to provide any other information you need.
How This Will Help

It will help us spread the word about our programs. We also had a merger four years ago with another agency. A major program that came with this merger, the Crisis Line, is ending on April 30, so we also need to market their existing programs. Our merger has been confusing for the public as well.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Our services support the safety and well-being of children, youth, adults,
and families in times of crisis, challenge, and life transition.

Our project is sponsored by:


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