This project was completed on Sep 30, 2019
Matched with Heidi H
Matched with
Heidi H.


Help Archangel Raphael's Mission * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
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Project Details

What We Need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
Additional Details

We are in the middle of a huge org overhaul and want our email marketing to be a major component of that!

What We Have In Place
  • We currently have a mailchimp account, which should make it easy for you to get started. We also have a great backstory and an exciting 2019, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,397 , allowing us to focus more money on mission driven initiatives

Increasing the quality of our email marketing is essential for our development volunteer initiatives and general communication

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About The Org

Our Mission

Provide much needed personal hygiene services to homeless people in Middlesex County with the goal of raising each person's self esteem and ultimately his/her quality of life.

What We Do

ARM was born out of a push to do more. Most of our founders were Rutgers University Alumni and we often found that student engagement was limited to very scripted activities that treat philanthropy as a reactive rather than a proactive endeavor. We were tired of doing the least we could do, so we fixed that. ARM currently operates several events a year that focus on putting the wonderful private institutions that make New Brunswick and Middlesex County unique back to the service of its citizens. Oh, and did we mention, we want to retrofit a metro bus to bring free showers and connect service providers to guests in Middlesex County! #JointheARMy and let's fight to make our community a little better, together.


Heidi was an excellent resource in helping us learn more about our digital marketing. Would love to work together again!
John El-Maraghy
John E.

Nonprofit Samurai

E-Newsletter Project

(No testimonial has been submitted by Heidi)