Marketing Strategy call
Marketing Strategy Call
Call details
What we'd like to talk about
I'd like strategic advice on how to market our org and develop a marketing plan even though we currently don't have all of the prerequisites to develop a full-fledged strategy. Where do we start?
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Our mission
The Chester Children's Chorus provides an intensive, sophisticated and joyful choral music experience to young people of the city of Chester, and supports their academic achievement and personal development.
What we do
For almost 25 years, the Chester Children's Chorus has supported the children of Chester, PA from third grade through high school graduation by providing an excellent music education in a positive environment. Participation in the Chorus helps Chorus members to realize their full potential through the joy and discipline of musical study and performance. During the summer, the six-week, full-day Summer Learning Program on the Swarthmore College campus includes arts, academics (reading, science, math, etc), and athletics.
Now, as we approach our 25th anniversary, we are expanding our year-round academic programming to better provide Chorus members with a foundation to excel while in the CCC and more importantly, as they pursue post-secondary education or other opportunities.
The CCC's Music Directors audition every second-grade child in Chester, inviting any child with a musical aptitude to join the Chorus. Depending on age, each child attends two of the 15 weekly small-group rehearsals during the school year.
Students receive grade-appropriate instruction in music education with emphasis on sightreading, understanding theory, hearing and singing harmony, appreciating musical artistry, learning and performing a wide range of music, including classical, folk, spiritual, and popular. Advanced performers sing classical masterworks with Swarthmore College Chorus and Media Chamber Chorale. Piano, theory, and composition lessons are provided to to advanced musicians.
The Chorus performs 10-12 community-wide concerts each year throughout the Delaware Valley.
Testimonials
As a board member, I was looking for broad-based advice on how to get a marketing plan started for my org and John delivered. I will share his suggestions with our board and staff to help us move forward strategically.
Leslie and The Chester Children's Chorus have a fantastic program that is trying to do even more for the kids that participate. She has a good plan put together and, with the assistance of the rest of the board, should be able to execute on a targeted plan to gain additional donations to fund those programs.