Facebook Marketing & Donations Setup

Young Entrepreneurz Solutions
New York, NY, USA
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Young Entrepreneurz Solutions
New York, NY, USA

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Posted November 16th

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Facebook Marketing & Donations Setup

Project details

What we need
  • Creation of a Facebook Ad Campaign for a pre-determined number of ads including advertising objectives, target audience, budget, and schedule
  • Training on how to successfully update, monitor, and measure the performance of your ads on Facebook
  • Facebook Donate button linked to your fundraising campaign
Additional details

Currently YES Facebook page is a segment of my personal Facebook page Ernest Ruffin, Jr

What we have in place
  • We currently have Facebook, which should make it easy for you to get started. We also have Other social media, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to Continue to grow.

Very important for our continued growth.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional connect to discuss the Organization’s current Facebook marketing strategies (if any), advertising objectives/ define call to action, and ideal target audience
    *Volunteer Manager shares available budget and schedule, as well as target audience email list (if applicable) with Professional
  • Volunteer Manager grants Professional access to the Organization’s existing Facebook account
  • Volunteer Manager and Professional agree on a set number/variations of ads for the Professional to create for the campaign
1
Milestone 4: Connect Donate Button
  • Professional links Donate Button to Organization's fundraising campaign or donation page
  • Professional answers any follow up questions
2
Milestone 1: Campaign and Ad Set Up
  • Professional begins campaign set up by selecting a campaign objective
  • Professional creates ad set based on specific audience, detailed targeting, placements, and selects daily budget and schedule determined by Volunteer Manager
3
Milestone 2: Ad Creation & Feedback
  • Professional creates Facebook ad(s) and links to desired landing page (if any)
  • Professional shares ad(s) with Volunteer Manager and receives feedback
  • Professional incorporates feedback and submits ad(s) for Facebook review
4
Milestone 3: Tracking and Analytics
  • Professional trains Volunteer Manager how to track and analyze Facebook Advertising performance
  • Professional explains to Volunteer Manager how to update Ad Set, including how to turn off ad sets instead of deleting them
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About the org

Young Entrepreneurz Solutions
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Our mission

Founded by Rutgers University award winning adjunct professor and veteran entrepreneur Ernest Ruffin, Jr, YES's mission is to teach youth grades 6-12 in urban areas nationwide and the Virgin Islands business and economic development. YES Business Plan Challenge students are taught to work in teams, take their ideas and create business plans. They then compete for cash and prizes. Hundreds of kids have participated in the YES Business Plan Challenges since 2014. We've help a few students grow their current businesses and assisted others in putting plans together for new ventures teaming them with business mentors in their cities.

Testimonials

Kacper was great! We have to change the name on our Facebook page to sync it with verification. We also have to check with IRS on how to do this and it could take some time. Thanks.
Ernest R.
Ernest R.

Executive Director

Facebook Marketing & Donations Setup Project

(No testimonial has been submitted by Kacper)
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