Mission

Founded by Rutgers University award winning adjunct professor and veteran entrepreneur Ernest Ruffin, Jr, YES's mission is to teach youth grades 6-12 in urban areas nationwide and the Virgin Islands business and economic development. YES Business Plan Challenge students are taught to work in teams, take their ideas and create business plans. They then compete for cash and prizes. Hundreds of kids have participated in the YES Business Plan Challenges since 2014. We've help a few students grow their current businesses and assisted others in putting plans together for new ventures teaming them with business mentors in their cities.