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Email Fundraising Campaign

Oikonos - Ecosystem Knowledge
Kailua, HI, USA
Oikonos - Ecosystem Knowledge
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Oikonos - Ecosystem Knowledge
Kailua, HI, USA

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Environment
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Digital marketing Writing

Posted November 6th

Email Fundraising Campaign

Project details

What we need
  • Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
  • Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
  • Training on how to successfully update, send, and monitor the campaign
Additional details

We are launching an End of the Year campaign on Giving Tuesday. We will make the ask through e-mail and social media. Would love some advice.

More info about us - www.oikonos.org

What we have in place
  • We currently have a campaign plan, which should make it easy for you to get started. We also have a draft, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to stay on our limited projected operational budget for this year.

The success of our organization depends on funding and Team Commitment. Without your help, we cannot communicate our mission clearly in our ask. Your skills will empower us to have a great end of the year campaign.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares key information, including the goal of the campaign, target audience, and any existing/past email campaigns for reference
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Brainstorming
  • Professional provides initial suggestions and outline, including types of messaging, call to actions, standard email cadences for a fundraising campaign, and recommends an email provider, if necessary (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the campaign such as existing messaging, story angles, photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager align on the number of emails and the type of asks that will be made to the donors
2
Milestone 2: Creating the Campaign Copy
  • Professional shares drafted copy for the email series
  • Volunteer Manager provides feedback (up to two rounds), which is incorporated
3
Milestone 3: Setting up the Campaign
  • Professional guides the Volunteer Manager on how to set up and send the campaign in their desired email marketing software
4
Milestone 4: Monitoring and Best Practices
  • Professional trains Volunteer Manager on how to monitor the success of the campaign
  • Professional provides best practices on how to implement similar campaigns going forward
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About the org

Oikonos - Ecosystem Knowledge
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Causes
Environment Arts & culture Education
Posted by
TM
Trinidad M.

Admin and Finance Manager

Our mission

Oikonos studies and protects imperiled ecosystems by engaging diverse communities through innovative scientific and artistic collaborations.

What we do

We work in locations throughout the Pacific applying expertise in five priority areas: Biodiversity Conservation, Habitat Restoration, Ecosystem Science, Conservation Tools, and Career Training & Education.

Oikonos' goals are as varied as our projects, but across all programs we endeavor to accomplish the following:
(1) Protect breeding habitats, food webs, and populations.
(2) Improve the conservation status of threatened species.
(3) Incorporate biodiversity and ecosystem knowledge into policies and society.
(4) Create lasting stewardship of critical habitats and wildlife through community partnerships.
(5) Establish transdisciplinary collaborations that develop tools and solutions.

To learn more about where we work and what we do, visit us at Oikonos.org

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