Email Fundraising Campaign
MEDIAGIRLS
Email Fundraising Campaign
Project details
What we need
- Written copy for an email fundraising series (up to four emails), or significant edits to an existing campaign
- Directions on how to send the campaign in an established email marketing service, such as: Mailchimp, Campaign Monitor, Constant Contact, etc.
- Training on how to successfully update, send, and monitor the campaign
What we have in place
- We currently have a draft of a letter, which should make it easy for you to get started. We also have branding guidelines and a new website, and the ability to provide any other information you need.
How this will help
This project will save us $5,140 , allowing us to get a fresh and much-needed perspective on how to make our fundraising campaign feel fun and dynamic and not just like another dry ask. We're so excited for this.
We have a unique and clear mission that has been compelling to parents of girls - especially those who have girls struggling with social-media images - from the start: We teach girls & young women to know their self-worth and harness the power of social media for positive change We want to use this fundraiser to capitalize on our existing donor base reach new donors and spread more awareness of what we do We also have a donor who is willing to contribute $10K to match gifts; your skills will help us figure out how to best use this
Project plan
Posted by
Michelle C.
Founder & Executive Director MEDIAGIRLS
Our mission
MEDIAGIRLS (www.mediagirls.org) is a nonprofit that teaches middle-school girls & young women to discover their self-worth,and harness the power of media for positive change. We do this by recruiting and training female college students to share with girls in our after-school programming how to critically analyze and reject sexist media messaging, know their true self worth, and produce and publish empowering media content.
What we do
Our approach:
MULTI-WEEK PROGRAM IN SCHOOL OR AFTERSCHOOL: We provide 8- or 16-week programming, taught by female college Mentors in Boston, who we recruit and train. In Part 1, participants learn to think critically about media's influence on girls, define their self-worth, and create empowering content using social media. In Part 2, participants create, launch and promote an eight-week campaign using Instagram and YouTube designed to empower girls.
PARENT WORKSHOPS: In our 90-min workshop, we help parents and educators understand the complicated world of girls and social media, and provide a concrete road map with strategies for making their favorite apps healthier and more positive for girls.
60-90 MINUTE WORKSHOP FOR GIRLS: Middle-school participants discuss in this workshop the pros and cons of social media, along with the repercussions of unspoken "girl rules." Together they create a new plan for making Instagram, Snapchat and other apps more inspiring and powerful for girls and young women.
FREE ONLINE RESOURCES: We provide free resources and activities and a blog to help parents and educators engage girls in discussions about how media shapes our attitudes, and how we can collectively change the culture of media for girls and women.
