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This project was completed on Feb 11, 2019
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Matched with Kallie P.
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See the Impact story
Brand Messaging
Georgia Watch
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- We currently have a new logo, e-newsletters, new annual report, etc., which should make it easy for you to get started. We also have communication materials (such as consumer guides) as well as a new strategic plan, and the ability to provide any other information you need.
How this will help
This project will save us $3,600 , allowing us to engage more consumers, thereby expanding our educational and advocacy reach to advance equity and justice for all Georgians.
The success of our organization depends on engaging Georgians on consumer protection issues. Without your help, we cannot convey our vision consistently to all Georgia consumers. Your skills will empower us to champion Georgia's consumers through education and advocacy.
Project plan
Posted by
Berneta H.
Director of Policy and Access
Our mission
To champion Georgia's consumers through education and advocacy.
What we do
Founded in 2002, Georgia Watch is the state's leading consumer advocacy organization, focused on issues that impact your wallet and your quality of life. Georgia Watch is a non-profit, nonpartisan 501(c)3 organization that utilizes education and advocacy to help give consumers a strong ally to level the playing field with powerful special interests in the state. We work every day to create a Georgia that is a model for consumer protection.
While we serve all Georgia consumers, we are particularly dedicated to ensuring that the most vulnerable of our population have representation and access to necessary resources, and are aware of their rights in the consumer marketplace. To fulfill our mission, Georgia Watch works closely with the public, coalition partners, legislators, regulators, and the media to serve as an advocate as well as a trusted resource for information and guidance.
Ultimately, Georgia Watch supports Georgians who may feel their interests are not represented on the floor of the legislature, in state courts, or before the Public Service Commission. Through education, we seek to help Georgians harness their own power to become effective advocates for themselves.
As a tax-exempt organization, Georgia Watch does not engage in partisan political activity. No organizational resources are used in connection with political campaign activities, or in support or opposition of any candidates for public office.
Georgia Watch does not provide legal advice or representation. If you need legal advice or assistance, please contact a licensed attorney.
Testimonials
Kallie was patient and worked with me to gather as much information about our organization as possible. She ultimately provided a detailed and very useful brand messaging overview and work plan. I highly recommend working with her!
(No testimonial has been submitted by Kallie)
