Project

Logo Design & Visual Brand Identity

International Affairs

By Victoria H.

US Director

Posted Nov 14, 2017

This project was

Completed

Feb 7, 2018

Matched with:

Jesus A.

This project will save us $2,000, allowing us to allowing us to research creating a skills-based volunteering platform like Catchafire for climate adaptation for small and remote communities..

What We Need

  • Expert consultation regarding the Organization's current branding and desired branding objectives
  • Visual Branding guidelines that include specific colors, fonts, and graphic elements to build into communications, print and online mediums
  • High-resolution logo delivered electronically

How This Will Help

We are creating a new program to bring expertise on climate adaptation and heritage preservation directly to vulnerable communities and need your help to create a logo! The new program, Rise Up to Rising Tides, will work like Catchafire for communities - pairing skills-based volunteers with communities in need of climate adaptation At a time when Washington has turned its back on climate change, there has been an increase in both community need for assistance and desire to help. Our platform will connect communities like Shishmaref Alaska and Point Aux Chenes Louisiana with volunteer professionals looking to donate their skills.

What We Have In Place

We currently have a vision and mission which should make it easy for you to get started. We also have two dedicated staff persons and the ability to provide any other information you need.

Fun Fact

Over the past year, our Managing Director traveled across America as a National Geographic Explorer visiting the country’s most environmentally vulnerable communities The idea for Rising Tides came directly from 300 in-person interviews with local leaders to better understand how climate change is impacting America’s coastal communities.

  • Location: Remote (work anywhere)

Project Steps

  • Prep: Distribution of prep materials
    • Volunteer Manager provides Professional with current logo, branding guidelines and marketing materials (if applicable)
    • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages (if applicable)
  • Milestone 1: Brainstorm
    • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements.
    • Professional and Volunteer Manager agree upon a style and concept
  • Milestone 2: Logo design
    • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
    • Professional iterates upon the design for final delivery
  • Milestone 3: Visual branding guideline
    • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
    • Professional drafts the Visual Branding guideline, which features the logo design and a specific set of colors, fonts, and graphic elements to be incorporated in future communications
    • Professional incorporates any feedback from Volunteer Manager for final delivery
Prerequisites for Professional
  • Proficiency with design software such as Adobe's creative suite
  • Experience creating logos
  • Portfolio examples of graphic designs you can share with an Organization
Prerequisites for Organization
  • Clearly articulated branding goals and target audience
  • Preliminary design preferences and examples of logos or brands you like

Our Mission

TAI envisions a world in which the Arctic’s diverse and complex sources of insecurity are identified, understood, and innovatively resolved. We hope to achieve this by informing Arctic policy across the circumpolar region through objective, multidisciplinary, and innovative social science research. We do this through publishing high-quality, open access research on a range of issues relating to security in the High North; providing innovative policy analysis and recommendations to policymakers a

What We Do

The Arctic Institute is an independent international institute dedicated to research of and engagement in the many dimensions of Arctic insecurity. Established in 2011, TAI provides data, analysis, and recommendations to policymakers, researchers, media, and the interested public. Based in Washington, DC, TAI’s network of research associates extends across North America, Scandinavia, and the European Union.

(No testimonial has been submitted by Victoria)
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