This project was completed on Feb 12, 2013
Matched with Kathy W
Matched with
Kathy W.

Marketing Plan on a Shoestring Budget

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Posted Date
Jul 20, 2011
Virtual volunteer opportunity
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Marketing Plan on a Shoestring Budget
Impact statement
This project will save us $5,625 , allowing us to

Project Details

What We Need

A written document that identifies and clarifies the organization's marketing objectives and then details the necessary actions to achieve those objectives. The plan contains realistic recommendations that address the organization’s key objectives and target audiences, while keeping in mind the challenges that many social good organizations may have due to limited access to human and financial capital resources.

The marketing plan should address:

  • Organization’s available resources and budget to be allocated for marketing activities

  • Organization’s marketing goals for the next 12 months

  • Suggestions for creative messaging, call to actions, propositions

  • A timeline for implementation (taking seasonality into consideration)

  • Potential marketing mediums, which may include:

    • Online Marketing (Paid Search, Search Engine Optimization, Digital Banner Advertising)

    • E-mail Marketing

    • Social Media

    • Direct Mail Marketing

    • Events/Happy Hours/Panels

    • TV

    • Radio

    • Press

    • Outdoor

What We Have In Place
How This Will Help

Project Plan

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About The Org

Our Mission

tay-bandz is a 501 (C) 3 non-profit organization dedicated to raising awareness and funding research for pediatric cancer. tay-bandz/kids curing cancer was founded by Taylor Matthews who, at age 11, was diagnosed with cancer. Taylor always believed that individuals could make a difference through private efforts. Her dearest hope was that someday no child would ever have to face cancer.

What We Do

tay-bandz/Kids Curing Cancer funds cutting edge pediatric cancer research. We are currently funding research at Memorial Sloan Kettering, Hopes & heros Children's Cancer Fund at Children's Hospital of Columbia Presbyterian and The National Institute of Health. Grants have exceeded $800,000.


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