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Social Media Content Calendar

Help NYLaughs, Inc. get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
NYLaughs, Inc.
New York, NY, USA
NYLaughs, Inc.
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NYLaughs, Inc.
New York, NY, USA

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Cause
Arts & culture
Skills
Digital marketing Social media

Posted April 9th

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Social Media Content Calendar
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Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Platforms-IG, X, TikTok and FB
Want to highlight the key aspects of NYLaughs and its activities, especially considering the seasonal nature of our shows and the upcoming events at Lincoln Center. Here are points to consider:
Seasonal Shows:
Comedy Content: Showcase the comedic aspect of NYLaughs
Community Engagement
Intern Involvement
Graphics and Visuals
Call to Action
Consistency

What we have in place
  • We currently have a Hootsuite account and an intern to help if you need, which should make it easy for you to get started. We also have some track record / examples and a Canva account, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to pour funding back into programming

Social media is additionally a connection to our supporters, helps spread our mission and further highlights stand up comedy as an art-form. We would love to streamline the process and in doing so, help us become more efficient at what we do.

Project plan

0
Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

NYLaughs, Inc.
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Causes
Arts & culture Diversity & inclusion Human services
Posted by
Suzette B
Suzette B.

Founder and Artistic Director

Our mission

NYLaughs, Inc. seeks to inspire New Yorkers through humor. Our mission is: 1) to elevate the comic arts; 2) bring new audiences to comedy and 3) to provide laughter free to New Yorkers on a consistent basis by producing comedy shows throughout the City's public venues - from its parks and piers to its streets and subways. We want to build community through humor. We want to let laughter change the world.

What we do

NYLaugh's signature event is called "Laughter in the Park" which will have its fifth season in 2011. "Laughter in the Park" is comprised of 9 weeks of standup comedy shows in various parks throughout Manhattan. We advocate for the increase in comedy programming in New York City Parks and the positive use of greenspaces.

NYLaughs makes a conscious effort to book shows that reflect the diversity of New York City. Our shows are always multi-ethnic and feature comics representing various socio-economic groups and both genders.

Families, students, tourists, business people, yuppies and artists have enjoyed our shows right alongside the homeless and drifters. We estimate having entertained over 10,000 New Yorkers in our 4 year run. It has truly been a pleasure to learn that laughter brings people together and breaks down barriers.

We were recently covered in an article by the NY Times. Our shows were listed in the NY Times (6x) and we were featured in a NY1 piece twice. Last year we were a NY Post "Weekend Hot Pick," a Time Out NY / WNBC "Weekend Entertainment Best Bet," as well as, featured in a Daily News article, and on Channel 11 morning news.

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