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This project was completed on Feb 4, 2016
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Matched with Sabrina S.
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See the Impact story
Public Relations Strategy
The Arctic Institute
The Arctic Institute
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105
Public Relations Strategy
Project details
What we need
- A Public Relations (PR) strategy rooted in the Organization's public relations goals
- Identification of the audiences Organization should be addressing and the media outlets they should target to reach stated audiences
- A press list created based on Organization's target media outlets
- Recommendations on the best tactics to build relationships with Organization's target media outlets
What we have in place
- We currently have a set of strategic goals and a working media relations list, which should make it easy for you to get started. We also have a dedicated staff person and interested board of advisers members, and the ability to provide any other information you need.
How this will help
This project will save us $6,343 , allowing us to run 1 workshop for climate adaptation for rural communities being relocated.
When people think of the North Pole, they often think of polar bears, icebergs, and people less snowscapes. But the Arctic is dynamic and home to 4 million people. There are many myths and misconceptions about the Arctic in press and media, and we aim to better inform the public and policymakers about the wonders and challenges of living above the Arctic Circle. A PR strategy will help us better connect to and build relationships with media outlets to help The Arctic Institute become a trusted source for Arctic research analysis, policy proposals, and an empowering partner for northern communities.
Project plan
Posted by
Victoria H.
Managing Director
Our mission
TAI envisions a world in which the Arctic’s diverse and complex sources of insecurity are identified, understood, and innovatively resolved. We hope to achieve this by informing Arctic policy across the circumpolar region through objective, multidisciplinary, and innovative social science research. We do this through publishing high-quality, open access research on a range of issues relating to security in the High North; providing innovative policy analysis and recommendations to policymakers a
What we do
The Arctic Institute is an independent international institute dedicated to research of and engagement in the many dimensions of Arctic insecurity. Established in 2011, TAI provides data, analysis, and recommendations to policymakers, researchers, media, and the interested public. Based in Washington, DC, TAI’s network of research associates extends across North America, Scandinavia, and the European Union.
Testimonials
Sabrina was a wonderful volunteer and tremendous PR asset to The Arctic Institute. She provided invaluable expertise on how to best connect our experts with media outlets and place op-eds in national and international papers. Beyond that, she listened to our needs, went out of her way to get additional expertise in research-specific PR, and overall was a diligent worker and innovative thinker. I couldn't recommend Sabrina more for volunteer or other work in PR strategizing.
(No testimonial has been submitted by Sabrina)
