Mission

The Choose College Educational Foundation (CCEF) promotes the benefits of pursuing education beyond high school.

What We Do

The Choose College Educational Foundation (CCEF) is a 501c3 nonprofit that's developed and distributed college access information, materials, and resources across the greater Bay Area and surrounding counties for the past 15 years. CCEF targets underrepresented populations via multimedia public awareness campaigns and college-going/academic development outreach, and has reached over 50,000 people so far.

In 2012, CCEF became the fiscal sponsor of the African American Regional Educational Alliances (AAREA), one of twenty-seven voluntary regional collaborative organizations in California's Alliance for Regional Collaboration to Heighten Educational Success (ARCHES). AAREA's purpose is to engage in meaningful conversations with teachers, administrators, students, and their families about their current practices and experiences; to review best practices; and to develop a plan of action addressing the alarming rates of standardized test passage from the region's African American students.