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Social Media Plan

Help Transgender Legal Defense & Education Fund * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
Transgender Legal Defense & Education Fund
New York, NY, USA
Transgender Legal Defense & Education Fund
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Transgender Legal Defense & Education Fund
New York, NY, USA

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Cause
Justice & legal services
Skills
Digital marketing Social media

Posted May 14th

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Social Media Plan

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have 5K FB & 18K Twitter, which should make it easy for you to get started. We also have lots of content, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to serve 100 clients who need our legal help.

The success of our organization depends on communicating effectively. Without your help, we cannot gain the support we need. Your skills will empower us to engage our community.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

Transgender Legal Defense & Education Fund
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Causes
Justice & legal services Civil rights
Posted by
Michael S
Michael S.

Volunteer manager

Our mission

Transgender Legal Defense & Education Fund is committed to ending discrimination based upon gender identity and expression and to achieving equality for transgender people through public education, test-case litigation, direct legal services, and public policy efforts.

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