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This project is in progress
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Matched with Melissa Z.
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See the Impact story
Market Analysis
Music to Life
Market Analysis
Project details
What we need
- A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
- A summary of the Organization's strengths and weaknesses, related to its program goals as needed
- A summary of competitors or potential collaborators
- An appendix of all data gathered to perform analysis, including sources
Additional details
Ideal client profile
Suggested 'best practice' approaches
Thoughts on next steps
What we have in place
- We have a 4-person probono executive team with talent and resources to help with this process (just limited time to execute). We have excellent field-based knowledge and have begun to explore Guidestar as a resource and tool for analysis. We can connect with nonprofits for a focus group as appropriate.
How this will help
This project will save us $10,948 , allowing us to strategically advise 25 mission-driven organizations.
We are at a critical turning point in our organization where we are confident about what we do, how we’d like to grow and who we might best serve in this initial stage of growth. Identifying, profiling and analyzing this target market (mid-sized nonprofits between $2.5-$10m) will help us take our next steps. We are eager to deliver our transformational events to build the profile and sustainability of those nonprofits who may never operate on a national level but who have a critical role to play regionally or locally, keeping our communities safe, healthy and growing.
Project plan
Posted by
Elizabeth S.
Co-Founder and Executive Director
Our mission
Founded in 2000 by Noel "Paul" Stookey (of the 1960's folk trio Peter, Paul & Mary) and his daughter, Elizabeth Stookey Sunde, Music to Life builds on the strong historical legacy of social movements' intentional use of music to educate, recruit, and mobilize. We revitalize music to meet the challenges of the modern world and revolutionize the role activist artists can play in accelerating social change.
What we do
Music to Life harnesses music's power to serve contemporary causes by raising awareness of music as a tool for social change; working collaboratively to bring music-driven experiences to life; and providing support to artists striving to become changemakers.
