Social Media Plan

Help First Tee New York, Inc. * A social media plan to help it develop a presence in the digital sphere through social media sites like Facebook, Twitter, and others.
First Tee New York, Inc.
Bronx, NY, USA
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First Tee New York, Inc.
Bronx, NY, USA

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Posted May 7th

Project details

What we need
  • A document outlining the most appropriate social media channels, strategies for usage, goals and key metrics to evaluate success
  • Expert consultation on messaging, scheduling and frequency
  • Tailored suggestions for style, tone, and types of content to best showcase the Organization
What we have in place
  • We currently have a solid brand message, which should make it easy for you to get started. We also have an under used Twitter & Facebook page, and the ability to provide any other information you need.
How this will help
This project will save us $6,632 , allowing us to provide our story and program information to over a 1000 people looking for our a Youth Development program or to support our efforts.

Our organization needs to share our program with our current participants, families and potential donors. Our story is compelling and the results of success need to be shared through all social media outlets. With the right strategy we can grow our outreach to potential participant, volunteers and prospective donors. Our success hinges on strategies like having a strong social media plan for our Chapter.

Project plan

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Prep: Distribution of Prep Materials
  • Volunteer Manager shares details of current online presence and general goals for the Social Media Plan with Professional
  • Volunteer Manager grants Professional access to existing social media accounts
1
Milestone 1: Analysis and Feedback
  • Professional conducts a thorough analysis of existing social media accounts
  • Professional suggests the best social media platforms to use, along with overall goals and associated key metrics
  • Professional suggests guidelines for page creation, content posting and commenting
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Document Creation
  • Professional drafts a strategic document which includes overall goals, messaging guidelines and metrics overview
3
Milestone 3: Final Deliverables
  • Professional delivers final document with advice on how to implement plan over the next few months
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About the org

First Tee New York, Inc.
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Our mission

To impact the lives of young people by providing educational programs that build character, instill life-enhancing values and promote healthy choices through the game of golf, with a focus on under-privileged and minority youth.

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