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E-Newsletter

Help Dana Adobe Nipomo Amigos * Building a toolkit to implement a recurring e-newsletter * A strategy on how to create and distribute its e-newsletter
Dana Adobe Nipomo Amigos
Nipomo, CA, USA
Dana Adobe Nipomo Amigos
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Dana Adobe Nipomo Amigos
Nipomo, CA, USA

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Arts & culture
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Communications Digital marketing

Posted April 24th

E-Newsletter

Project details

What we need
  • Creation of an E-Newsletter from scratch, or an overhaul of an existing one
  • Training on how to input content into a template
What we have in place
  • We currently have an E-newsletter, which should make it easy for you to get started. We also have a new brochure, and the ability to provide any other information you need.
How this will help
This project will save us $2,397 , allowing us to reach 1000 community members.

A powerful E-newsletter should be consistent, intriguing, and informative. We want to develop an effective template for our E-newsletter that contains interesting and recurring information about our organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager distributes key information to Professional, including purpose of the E-Newsletter, target audience, and existing E-Newsletter distribution practices (if applicable)
  • Volunteer Manager distributes all relevant materials such as logo, images, organizational history, brand messaging, and visual brand identity
1
Milestone 1: Analysis and Recommendations
  • Professional provides initial suggestions, including a suggested e-newsletter format and web-host (e.g., Mailchimp, Campaign Monitor)
  • Volunteer Manager provides feedback and shares content for the newsletter including photos, hyperlinks, and/or articles
  • Professional and Volunteer Manager discuss timeline for creation and align expectations
2
Milestone 2: Draft E-Newsletter
  • Professional delivers first draft
  • Volunteer Manager provides feedback, which is incorporated
3
Milestone 3: Wrap-up and Learning
  • Professional delivers final draft
  • Professional trains selected staff member on how to use the template for future newsletters
  • Professional and Volunteer Manager determine frequency of newsletters based on existing best practices, bandwidth and ability to source new content
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About the org

Dana Adobe Nipomo Amigos
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Causes
Arts & culture Education Environment Youth development
Posted by
MW
Marina W.

Executive Director

Our mission

The primary goal of DANA is to preserve, restore, and interpret the historic 1839 adobe home, develop a 130 acre park, bring alive the history, and connect to culture and nature on the Central Coast for present and future generations.

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