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Brochure Graphic Design

Help Sportsmen's Tennis & Enrichment Center express their key messages clearly and vibrantly with customized visual design details that complement the written content of their brochure.
Sportsmen's Tennis & Enrichment Center
Boston, MA, USA
Sportsmen's Tennis & Enrichment Center
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Sportsmen's Tennis & Enrichment Center
Boston, MA, USA

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Cause
Youth development
Skills
Graphic design

Posted April 15th

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Brochure Graphic Design

Project details

What we need
  • Print-ready designed brochure template provided in a high-resolution format (jpeg, pdf, etc.)
  • Collateral, to be used in conjunction with the Brochure Writing project, for new marketing materials
  • Accurate, print-ready specifications
  • Note: This project does not include printing
What we have in place
  • Sportsmen’s has several pieces of marketing collateral that we currently use for communication, and our logo design, mission statement and tagline were updated in 2011. We publish an annual report each year and regularly issue electronic newsletters, and have recently updated our website, so starting language is available. We have two sub-brands/logos, “The Learning Center (TLC)” at Sportsmen’s and “Volley Against Violence”, and now have a new Community Wellness Center (CWC). We routinely write funding proposals that articulate the goals and methodologies in use in each of these programs.
How this will help
This project will save us $4,212 , allowing us to to provide two full summer camp scholarships to 1 lucky family.

Sportsmen's has difficulty concisely describing our academic, enrichment and tennis instruction for youth and adults, which specifically target economically disadvantaged inner city youth, but are open to all. We request copywriting support to better communicate who we are and all that we do for potential paying customers and for the at-risk and philanthropic communities. We request a packet that can be distributed whole or in components to highlight areas of our work as needed. We need help designing a visual piece that is brand specific, with a cluster of materials that will appeal to a variety of audiences including donors.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with high-resolution logo and visual brand guidelines or examples, images you'd like to include in the designed brochure (if applicable), and finalized copy for brochure to inform design
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager meet to discuss goals of brochure, target audience, and style preferences
2
Milestone 2: Preliminary Design
  • Professional performs initial design and layout and sends to Organization for up to 3 rounds of review and feedback
3
Milestone 3: Final Design
  • Professional finalizes designs, digitizes the artwork and delivers high-resolution versions, along with print specifications to Organization
  • Professional advises on best practices for printing
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About the org

Sportsmen's Tennis & Enrichment Center
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Causes
Youth development Education Health & nutrition
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Angela J.

Volunteer manager

Our mission

The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen's is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.

What we do

Founded in 1961, Sportsmen’s is the first indoor, nonprofit tennis club in the US built by and for the African-American community. For over 50 years, Sportsmen’s has provided the communities of Dorchester, Mattapan, and Roxbury with a place for youth and adults to gather, to learn and play tennis. Today we educate, train, and develop the academic and tennis skills of over 5,000 youth and young adults annually.
MISSION AND GOALS
The Sportsmen’s mission is to build leaders on the court, in the classroom and in the greater community by providing academic, wellness and social development programs alongside recreational and competitive tennis instruction for youth and adults. Sportsmen’s is committed to improving life opportunities for youth in Boston’s Blue Hill Corridor while welcoming a diverse community from the Greater Boston area.
SPORTSMEN’S AND THE COMMUNITY WE SERVE
Sportsmen’s is a year-round, family centered organization offering tennis, academic and social enrichment programs for K-12 aged youth, adult basic education, financial literacy courses, health and wellness screening and classes. Our primary target population is low-income, school-age youth and young adults up to age 24 and their families residing in Dorchester, Mattapan, and Roxbury. Our youth are 71% elementary school age, 16% middle school, 12% high school age, and 1% young adults who are not in school; gender distribution is even. 87% of the students in our programs are underprivileged (based on a scale used to determine financial aid and free or reduced lunch at school). Our work directly addresses what studies show are the most pressing challenges faced by youth and families in economically depressed neighborhoods: poor academic performance of K-12 children; obesity, chronic illness and cardiovascular disease, stemming from limited physical activity; and lack of quality, affordable after-school options for children.

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