Logo Design & Visual Brand Identity

Help Waterbury Hospital Foundation elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Waterbury Hospital Foundation
Waterbury, CT, USA
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Waterbury Hospital Foundation
Waterbury, CT, USA


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Posted September 6th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are looking for support in developing a logo and materials that reflect our Mission, Vision, and Values so that we can begin outreach and partner recruitment.

What we have in place
  • We currently have mission, vision, and values statements, which should make it easy for you to get started. We also have a Marketing and Design team, and the ability to provide any other information you need.
How this will help
This project will save us $3,002 , allowing us to allocate more funds to benefit residents directly, as well as to engage in partner recruitment to launch the grant program officially.

Waterbury Hospital Foundation is a new foundation that aims to support Greater Waterbury residents with grants to cover medical expenses, medical equipment, access to health care, and scholarships. Waterbury residents experience significant health and socioeconomic disparities, and the goals of the Foundation include addressing those disparities to help ensure that residents have equitable access to health care, and reduce medical debt burdens and improve overall quality of life.

Project plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Waterbury Hospital Foundation
Posted by
Francesca E.

Program Officer

Our mission

Waterbury Hospital Foundation is a hospital conversation foundation who's purpose is to support the health care costs of low- income residents in the greater Waterbury region.


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