Marketing Strategy Consultation

Help Child Care Aware of Missouri brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
Child Care Aware of Missouri
Saint Louis, MO, USA
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Child Care Aware of Missouri
Saint Louis, MO, USA

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Posted August 24th

Marketing Strategy Consultation

Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
Additional Details

We would like to start with the messaging as we are already working from a specific platform and we know who our target audience is.

What We Have In Place
  • We currently have examples of what we have been using (newsletters, flyers), which should make it easy for you to get started. We also have data, analytics, old newsletters, social media posts, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to streamline our process to free up staffs' time and increase participation in training.

We are mandated contractually to provide training to educators throughout the state and we are looking to maximize our impact

Project Plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
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Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Child Care Aware of Missouri
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Posted by
Chiala W.

Assistant Chief of Workforce Development

Our Mission

To raise the quality of early child care educational experiences in Missouri by improving child care services through training, education, quality standards, coaching, business supports, and policy work.

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