Brand Messaging
United South End Settlements
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
Additional details
This project is really only feasible for us if the volunteer is local to Boston and is therefore able to meet in person.
What we have in place
- We have a recently updated logo and color palette, and have a graphic designer in-house to support the development of a branding guide. Additionally, we are working with a team of volunteer interior designers to transform the public space in our facility into a warm, welcoming space that visually conveys the work of our organization and invites people to gather. We have a Twitter account with 698 followers and a Facebook page with 604 'likes.' We also have a small list of press contacts.
How this will help
This project will save us $3,600 , allowing us to provide subsidies for 3 low-income children to attend our Vacation Arts Program for the whole summer.
United South End Settlements has deep roots in our community. Founded in 1891 as the first settlement house in Boston, our early staff were pioneers in the social justice movement. As we approach our 125th anniversary, we recognize that our organization has not fully adapted to the 21st century. We have taken steps by updating our logo, color palette, and website. We now seek support in developing guidelines for how we position our brand and tell our story in a way that honors our legacy while still pitching USES as an innovative, relevant organization.
Project plan
Posted by
Heather K.
Volunteer Manager
Our mission
Our mission at USES is to harness the power of our diverse community to disrupt the cycle of poverty for children and their families.
What we do
At USES, we offer programs that support the whole family in achieving economic mobility. We help parents and caregivers develop their own capacity to reach their goals, increase their income and assets, and connect with new networks of people through One-on-One Coaching combined with opportunities for personal development through Family Mobility programming. For children and youth, we provide quality education and enrichment opportunities that foster personal development and social-emotional skills such as perseverance, communication, teamwork, and problem-solving - Early Childhood Education, club48 out of school time programming, and Camp Hale on Squam Lake in New Hampshire. We believe that as families increase their income and assets, become more resilient and connect to a diverse network, they and their children are more likely to develop the necessary skills to disrupt the cycle of poverty.
