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Brand Messaging

Help Uplift, Inc * Creating a consistent and compelling brand * Expert advice on how to manage your brand
Uplift, Inc
Detroit, MI, USA
Uplift, Inc
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Uplift, Inc
Detroit, MI, USA

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Cause
Employment services
Skills
Marketing Writing

Posted March 30th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We already have Facebook with 8537 likes, Twitter with 2300 followers Pinterest, Instagram and Tumblr accounts. We have added a board member, who is a social media expert , to over see our marketing plan.
How this will help
This project will save us $3,600 , allowing us to Increase our funding for 100 urban youth and their families.

Donors and foundations give to organizations that they know and trust to carry out their goal. Uplift, Inc. seeks to become a household name in the Detroit workforce development arena, bridging the gap between the education and corporate worlds to develop career ready young people. A legal high paying job alleviates poverty and crime. This project will allow us to increase our donors and funding to alleviate poverty.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

Uplift, Inc
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Causes
Employment services Community & economic development Education
Posted by
Ida B
Ida B.

President

Our mission

Uplift, Inc. is a 501 (c) 3 Idea Incubator whose mission is reinventing cities one idea at a time Utilizing Property (Intellectual) to Lift Individuals From Tragedy.

What we do

Uplift, Inc. provides play-based events and career tools to excite families to embrace iSTEAM (invention, Science, Technology, Engineering, Arts and Mathematics) to be prepared for the 21st century high tech automated economy, whether it is as a skilled trades person, prototype inventor or entrepreneur.

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