Website Visual Design

Help Steve's Camp at Horizon Farms capture attention and inspire action with beautiful visual design that gives emotional resonance to the written content on their new or existing website.
Steve's Camp at Horizon Farms
Brooklyn, NY, USA
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Steve's Camp at Horizon Farms
Brooklyn, NY, USA

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Posted March 27th

Project details

What we need
  • A visual redo of the Organization's website
  • Design direction based on Organization's desired branding and style preferences
  • Mock-ups of key site pages
  • Commitment to 2 phone calls with a developer to guide initial front-end coding work
  • Note: We recommend this project for custom websites. If your site is built on a CMS platform like Wordpress or Squarespace that offers templates, you may not need this project. Check out our Website Content Plan project for help building a CMS-based website
What we have in place
  • Our current web site uses WordPress. We created it in-house using a template, so there's lots of room for improvement! We have all the copy, lots of great pictures of camp, and some in-house technical proficiency that can support the execution of this project.
How this will help
This project will save us $9,186 , allowing us to send 6 underserved youth to camp this summer.

We migrated our site to WordPress in the past year and couldn't be happier with its functionality, but would love to create a more fun, bright design that captures the active, engaging work we do with youth.

Project plan

P
Prep: Distribution of Prep Materials
  • For new websites, Volunteer Manager shares Sitemap, wireframes, content or interaction flowcharts
  • Volunteer Manager shares logo & brand guidelines
  • Both parties review our pro-tips for Organizations and Volunteers to ensure the project is set up for success
1
Milestone 1: Analysis of Materials & Brainstorm
  • Professional connects with Volunteer Manager to discuss goals, brainstorm initial ideas and align on expectations for the project
2
Milestone 2: Initial Design
  • Professional creates a mock-up based on the wireframes, content and ideas discussed in the initial meeting
  • Volunteer Manager reviews mock-ups and provides feedback (2-3 rounds), which the Professional incorporates into revisions
3
Milestone 3: Finalize Design
  • Professional delivers a final visual design with style guide and design notes for the Volunteer Manager's approval
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About the org

Steve's Camp at Horizon Farms
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Our mission

Steve's Camp at Horizon Farms empowers young people to develop healthy bodies, hearts, and minds. Our summer camp is the cornerstone of our work. At camp, participants learn healthy living, leadership, and problem-solving skills. During the school year, campers deepen these skills to emerge as leaders and prepare for fulfilling lives after high school.

What we do

The summer camp experience is the starting point of a journey that encompasses campers' high school careers.

Coming to camp allows underserved teens - many of whom have never been away from home before - to work toward developing healthy bodies, hearts, and minds in a new environment. However, creating lasting change in our campers’ lives requires more than twelve days each summer. So, we stay connected with camp alumni in several ways:

Weekend Workshops that keep campers connected to the camp community and help them prepare and plan for life after high school

In-School Enrichment Programming (currently a pilot) that provides intensive socioemotional and academic support to camp alumni and new recruits

Leadership Development through work opportunities for camp alumni, including our Counselor-in-Training program

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