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Visual Brand Guide

Help Thrive Youth Center provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
Thrive Youth Center
San Antonio, TX, USA
Thrive Youth Center
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Thrive Youth Center
San Antonio, TX, USA

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Cause
Housing & homelessness
Skills
Graphic design

Posted July 21st

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

Thrive is looking to create a visual branding/style guide that sets up an ongoing, unified metric for our staff to follow. This is the first project of this kind, with a history of content creators at our org having separate voices and design styles.

Currently, we anticipate that this branding guide will shape how we redesign our website and other materials.

What we have in place
  • We currently have three initial branding draft options, which should make it easy for you to get started. We also have old marketing materials and content, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to fund a year of immediate diversion assistance to a young person experiencing homelessness. Providing a night at a hotel before somebody can enter shelter can save a life.

Thrive is in our first year of having any staff member dedicated to Development, Communications, or Marketing- and I also hold responsibilities in maintaining our website, grant writing, and volunteer management. I'm looking for professional guidance to ensure my ideas make sense, and shape our direction in our strategic communications for FY 2023.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Thrive Youth Center
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Causes
Housing & homelessness LGBTQ+
Posted by
Maddie K
Maddie K.

Manager of Community Affairs

Our mission

To provide LGBTQ+ homeless young adults with a safe and supportive environment to facilitate their empowerment toward transforming their lives.

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