Marketing Strategy
Help Pen Faulkner * Advice on how to “market” the organization with limited resources
* A plan on how to broaden its reach and support base
* Instruction on what are and how to utilize the most e…
Marketing Strategy
Project details
What we need
- A written summary of the Organization's marketing goals and target audiences
- A list of key marketing channels that will yield the highest return on investment, with rationale
- Specific tactics the Organization can use to leverage the identified marketing channels
- Messaging guidelines for the channels identified, including specific key messages (if needed)
- A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
- We currently have language for our website and press release, which should make it easy for you to get started. We also have a mailing list of 4,000+, 100 Reading Series subscribers, and 53 Awards tickets sold,, and the ability to provide any other information you need.
How this will help
This project will save us $9,148 , allowing us to buy 400 books for students in D.C. and Baltimore public and public charter schools.
The foundational purpose of PEN/Faulkner is giving the PEN/Faulkner Award for Fiction, now in its 35th year. This project will help us attract a larger and more diverse audience to our Award Ceremony in order to better publicize and celebrate the books we will honor this May.
Project plan
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Testimonials
Katerina was amazing! She was highly responsive, constantly volunteered to do more than I asked, and produced work that I found very helpful.
What a fascinating project to be part of! I helped to promote the 35rd Award for Fiction Ceremony and Dinner which turned out to be a great success and the first sell-out in the history of the event. I am so pleased for the Foundation who do a wonderful job bringing literature to young communities.