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Marketing Strategy Consultation

Help BRAVE Communities brainstorm and plan ways to reach their target audience most effectively over a few phone calls.
BRAVE Communities
Austin, TX, USA
BRAVE Communities
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BRAVE Communities
Austin, TX, USA

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Cause
Diversity & inclusion
Skills
Marketing

Posted May 26th

Marketing Strategy Consultation

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences
  • A written summary of marketing goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of content such as emails, print materials, or social media posts
What we have in place
  • We currently have monthly events/topics mapped out for 2022/23 season, which should make it easy for you to get started. We also have several community partners that want to collaborate, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to continue offering free services to young people in Austin.

We have a hard time defining who our audience is. Empowering young people are a big component of our programs, yet adults--the parents and educators--are the ones that follow and connect with us.

Project plan

0
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

BRAVE Communities
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Causes
Diversity & inclusion Gender equity & justice Youth development
Posted by
Emlyn L
Emlyn L.

Founder & Community Collaborator

Our mission

We exist to empower and amplify the voices of the marginalized so that we may change the narrative and become a more just, equitable, and inclusive community.

What we do

We unite students, schools, businesses, nonprofits, and community groups by sharing our stories and voices, so we may understand, embrace, and empower each other to become a more integrated and inclusive community.

We build intercultural and intergenerational relationships in our city and virtually through the following services:

BRAVE-Makers and Ambassador programs are diverse groups of high school female-identifying students, who develop leadership skills and gain hands-on experience to effect change through a social justice and racial equity lens.

BRAVE Communities Conversations are monthly community conversations to connect concerned citizens with vital resources. We typically invite community champions and professionals to share their expert knowledge on various social and racial equity issues. Community members have the opportunity to listen, learn, discuss, and share their stories in small group facilitated circles.

BRAVE Fest is an annual Austin-wide community builder where we celebrate local artists, businesses, nonprofits, and community groups that are creating change in our city.

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