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This project was completed on Sep 18, 2015
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Matched with Hannah B.
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See the Impact story
Brand Messaging
Project details
What we need
- Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
- Creation of taglines and talking points to help the Organization communicate clearly and concisely
- Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
- KPLU has over 300,000 visitors to KPLU.org every week, over 21,000 likes on Facebook and almost 9,000 Twitter followers, we also have 350,000 listeners on air each week, all of these are potential vehicles for our branding. We also have a knowledgeable and enthusiastic team.
How this will help
This project will save us $3,600 , allowing us to create 300 hours of local content.
Like many nonprofits telling our story is critical to engaging our constituents. KPLU just completed our station strategic plans and we are now aligned on our priorities and initiatives. As a result, we need fresh messaging and stories to help highlight our unique value proposition and service in our community.
Project plan
Posted by
Mary D.
Volunteer manager
Our mission
KPLU's mission is to inform, educate and entertain the public to increase knowledge of the world, further an appreciation of the arts and advance a deeper understanding of the human condition.
We do this through music and stories you remember!
What we do
Ranked as one of the most popular public radio stations in the nation, KPLU provides award-winning local and NPR news and jazz to the Puget Sound region through a broadcast network of 10 signals including 88.5 FM in Seattle-Tacoma and 89.3 FM serving Victoria, B.C., and its digital platforms. KPLU reporters cover the region from studios in Seattle, Tacoma and throughout the state. KPLU’s all-jazz web service, Jazz24, is one of the most listened-to music streams in the world at Jazz24.org and can also be heard on KPLU’s HD2 channel. KPLU’s mission is to inform, educate and entertain the public, increase appreciation of the arts, and promote a deeper understanding of the human condition. KPLU is a community service of Pacific Lutheran University.
Testimonials
Hannah was really great at learning more about our operations and our vision in order to create a brand messaging strategy for us, we were able to use her work in moving forward with a larger image redesign
(No testimonial has been submitted by Hannah)
