Search Engine Marketing Plan
Human Impacts Institute
Human Impacts Institute
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Search Engine Marketing Plan
Project details
What we need
- Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
- Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
- Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
- Note: Google AdWords is one kind of PPC tool
Additional details
Someone who can also help us address some of our basic troubleshooting of our current website (i.e. fixing some of our photos not rendering well, separate a couple of pages, streamline the viewing on tablets/iPads and phone version (mobile version).
What we have in place
- We currently have a working website (Wix), which should make it easy for you to get started. We also have Google Apps for nonprofits (including Adwords), and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to create a citywide event for 300 New Yorkers to get inspired to take climate action.
Our website is the face of our organization. This project will help us to both "clean up" our new website, while driving more traffic to our programs and making it easier to grow our audience of participants and funders!
Project plan
Posted by
Tara D.
Founder and Executive Director
Our mission
We are building a global cultural movement to inspire BIG, BOLD, and BEAUTIFUL climate actoin. We are a creative, action-oriented community of arts, policy, science, communications, and business experts committed to creating and sharing innovative approaches to tackling social and environmental challenges.
What we do
The Human Impacts Institute was founded in 2011 and over the course of the past seven years, HII has provided over 1,200 hours of environmental educational programming across several core themes. The themes include stewardship-based initiatives such as Tree Care, environmental justice public resources such as the Impact Hours series, and climate communication programs such as the Creative Climate Awards, a competition bringing climate-inspired art to NYC audiences and beyond. HII's framework focuses on using arts and creativity as a tool for strengthening traditional environmental action methods. HII has developed environmental programs on a variety of topics for diverse audiences. Programs include youth environmental leadership intensives, community environmental workshops, local estuary and tree care stewardship opportunities for all ages, and more. These programs strive to integrate creative projects such as film and video, graphic design, tree guard building, and more.
We know there's a gap between knowing, understanding, and taking action. By building diverse communities and connecting you to solutions in beautiful and engaging ways, we inspire you to take action by making issues personal and practical to your life.
