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Brand Messaging

Help The HealthStore Foundation * Creating a consistent and compelling brand * Expert advice on how to manage your brand
The HealthStore Foundation
Minneapolis, MN, USA
The HealthStore Foundation
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The HealthStore Foundation
Minneapolis, MN, USA

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Cause
Health & nutrition
Skills
Marketing Writing

Posted February 12th

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Brand Messaging

Project details

What we need
  • Document that articulates in a consistent voice key messages about the Organization’s identity, constituents, mission, and vision
  • Creation of taglines and talking points to help the Organization communicate clearly and concisely
  • Recommendations on tailoring messaging for common communication channels (e.g., website copy, printed marketing collateral, pitching verbally)
What we have in place
  • We have a company profile with vision, mission, and services offering. We have a marketing person that can work with you and share ideas about what the brand should communicate to whom.
How this will help
This project will save us $3,600 , allowing us to deliver health care to 600 poor people in Kenya.

We are launching a new division of our existing business (Health Store Foundation) that has the potential to transform the global health industry. This of course will happen only if those in need of our services use our services. This project will help us succeed by communicating to potential clients that our business (Franchise Labs) is the solution they need to achieve their social and financial goals. What differentiates us from other consulting firms is our experience doing exactly what our clients want to do and our shared mission of increasing access to safe and effective health care.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current marketing materials such as mission and vision statement, annual report, and promotional materials
  • Volunteer Manager sends links to website and social media pages
1
Milestone 1: Information Gathering
  • Professional leads a brand exploration process in order to fully understand the Organization’s mission, vision, target audiences, competitors, brand differentiators, and brand objectives
  • Professional researches competitive landscape and public perception of Organization
2
Milestone 2: First Draft
  • Professional drafts proposed messaging and multiple tagline options
  • Volunteer Manager provides feedback, which Professional incorporates
3
Milestone 3: Final Draft
  • Professional delivers final Brand Messaging document
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About the org

The HealthStore Foundation
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Causes
Health & nutrition Community & economic development International affairs
Posted by
Greg S
Greg S.

Volunteer manager

Our mission

To improve access to essential drugs, basic healthcare, and prevention services for children and families in the developing world using business models that maintain standards, are geometrically scalable, and achieve economies of scale.

Testimonials

Read the Impact Story
Aditi helped us to distill alot of complex information into a concise and user-friendly document that will be used create interest in what our organization has to offer. She was super adept at learning the content, a very good writer, responsive to our needs and timeline, proactive, and a joy to work with. I highly recommend her.
Greg S.
Greg S.

Volunteer manager

Brand Messaging Project

(No testimonial has been submitted by Aditi)
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