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Social Media Content Calendar

Help Bay Community Tennis Association get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Bay Community Tennis Association
Bay City, MI, USA
Bay Community Tennis Association
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Bay Community Tennis Association
Bay City, MI, USA

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1 Followers
Cause
Health & nutrition
Skills
Digital marketing Social media

Posted April 2nd

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

Our organization uses Facebook and has a website, but that is all.

What we have in place
  • We currently have our organization President is passionate about our mission, which should make it easy for you to get started. We also have pictures, a Facebook page, a website, and lots of interest, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to repair more cracks on our tennis courts. That is all we do with our money!

It is so difficult for us to market anything - programming, fundraising, opportunities - and we really need to make more people aware of what we are doing and what we offer. Though we do have a Facebook page, we have very few followers. More followers will allow us to make more contacts. We have a large fundraiser on May 3rd and we would like to boost our presence for that.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Bay Community Tennis Association
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Causes
Health & nutrition Youth development
Posted by
Joseph R
Joseph R.

President of the Bay Community Tennis Association

Our mission

Our mission is simple: Grow Tennis in our community. We built eight brand new tennis courts in 2019, a $600,000 project. Now we need monies to maintain and enhance the facility.

Testimonials

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