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Google Ads Campaign Support

Help New Jersey Minority Educational Development (NJ M… create a new or improve an existing campaign within their Google Ads account.
New Jersey Minority Educational Development (NJ MED)
Dallas, TX, USA
New Jersey Minority Educational Development (NJ MED)
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New Jersey Minority Educational Development (NJ MED)
Dallas, TX, USA

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Cause
Youth development
Skills
Digital advertising Digital marketing

Posted June 20th

Google Ads Campaign Support

Project details

What we need
  • Set up of new campaigns within existing Google Ads account, or optimization of existing campaigns for broader reach and more efficient cost per click
  • Note: This does not include account set up
Additional details

Need to set-up an AD campaign to target teachers, educators, and schools.

What we have in place
  • We currently have a new program and drafted landing page, which should make it easy for you to get started. We also have data, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to buy office supplies.

It will help us support our project with the UN https://sustainabledevelopment.un.org/partnership/?p=26531

Project plan

P
Prep: Confirm Budget, Goals, and Process
  • Discuss target audience, messaging, and desired conversion goals
  • Agree upon monthly spend and max CPC for campaigns
  • Set Professional up to access Google Ads account (for maximum security, we recommend that volunteers are set up with “Read Only” account access)
1
Milestone 1: Keyword Research and Optimization
  • Professional evaluates effectiveness of any existing keywords, and recommends any changes
  • Professional uses free tool like Google Keyword Planner or Ubersuggest to estimate monthly search volume & cost per click for new keywords
2
Milestone 2: Campaign Set Up and Optimization
  • For new campaigns, Professional writes copy and suggests extensions
  • For existing campaigns, Professional suggests changes to copy and ad delivery to improve reach and click-through rate
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About the org

New Jersey Minority Educational Development (NJ MED)
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Causes
Youth development Community & economic development Education
Posted by
AM
Albert N. M.

Volunteer manager

Our mission

New Jersey Minority Educational Development[1] (also known as NJ MED) is an American non-governmental organization NGO that provides technical support to local, national, and international educational organizations through market research and innovative programming design services from early childhood to post-secondary education.

https://en.wikipedia.org/wiki/New_Jersey_Minority_Educational_Development

What we do

We provide free educational support services to organizations that serve children.

https://worldtop20.org/

https://sdgs.un.org/partnerships/world-top-20-project

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