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Storytelling

Help United Way of Gratiot & Isabella Counties enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
United Way of Gratiot & Isabella Counties
Mount Pleasant, MI, USA
United Way of Gratiot & Isabella Counties
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United Way of Gratiot & Isabella Counties
Mount Pleasant, MI, USA

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Cause
Philanthropy & capacity building
Skills
Marketing Writing

Posted January 27th

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Storytelling

Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
Additional details

Storytelling has become a hot topic in our strategic conversation meetings and our organization would like to increase our capacity to tell our story.

What we have in place
  • We have testimonials from some of our programs and are looking for a way to weave those stories into an overall narrative for what United Way of Gratiot and Isabella counties is and what we do in our community. We know donors respond to heartfelt narratives and we want to figure out what that language looks like for us.
How this will help
This project will save us $2,397 , allowing us to put more dollars into programs and funds for our community.

We hope this will help increase new donors and different revenue streams as general trends are showing a decrease in annual campaigns.

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

United Way of Gratiot & Isabella Counties
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Causes
Philanthropy & capacity building Community & economic development Youth development
Posted by
Madison M
Madison M.

Community Impact Coordinator

Our mission

United Way works to Break the Cycle of Generational Poverty through educational programs that give children the skills to succeed and help adults achieve long-term financial stability so they can support themselves and their families.

We envision a strong community where everyone achieves their potential through quality education, financial stability and healthy lifestyles.

Testimonials

Read the Impact Story
Sam was a joy to work with! She did a lot of work crafting messaging for out organization and was able to bring in her own ideas to make the project even better. We were extremely happy with the donor leave behinds Sam made for us and cannot wait to get this new messaging out there.
Madison M.
Madison M.

Community Impact Coordinator

Storytelling Project

(No testimonial has been submitted by Samantha)
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