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Social Media Content Calendar

Help Center for Great Apes get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
Center for Great Apes
Wauchula, FL, USA
Center for Great Apes
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Center for Great Apes
Wauchula, FL, USA

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15 Followers
Cause
Animals
Skills
Digital marketing Social media

Posted January 27th

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Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We want a new, fresh approach to social media content and scheduling. The calendar you create will be the template/format for each month after

What we have in place
  • We currently have pasts posts and a calendar of events and days to recognize, which should make it easy for you to get started. We also have Sprout Social, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to cover our electric bill for one month

We have a lot of followers, but no proper advance planning with social media posts. We feel we are missing opportunities to educate, update, thrill and raise funds.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

Center for Great Apes
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Causes
Animals Education
Posted by
Jane W
Jane W.

Board Member

Our mission

The Center for Great Apes' mission is to provide a permanent sanctuary for orangutans and chimpanzees who have been rescued or retired from the entertainment industry, from research, or from the exotic pet trade.

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