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Membership Strategy

Help Mobilizing African American Mothers through Empow… develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Mobilizing African American Mothers through Empowerment (MAAME, Inc.)
Durham, NC, USA
Mobilizing African American Mothers through Empowerment (MAAME, Inc.)
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Mobilizing African American Mothers through Empowerment (MAAME, Inc.)
Durham, NC, USA

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Cause
Maternal health
Skills
Business development Entrepreneurship Strategy consulting

Posted January 21st

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need assistance working on a developing a membership strategy to increase our individual donors giving to support our programs.

What we have in place
  • We currently have a crm list to work from and some examples of giving levels, which should make it easy for you to get started. We also have tools to increase engagement with our donors., and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to create a sustainable system to financially support our programs and operations.

Individual donors have been the heart of sustaining our organization, we would like to have a strategy to better engage and thank them.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Mobilizing African American Mothers through Empowerment (MAAME, Inc.)
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Causes
Maternal health Community & economic development Gender equity & justice
Posted by
Maya J
Maya J.

Founder & Executive Director

Our mission

MAAME (Mobilizing African American Mothers through Empowerment) will empower Black, Indigenous, and other Birthing People of color to navigate systems and mobilize to offer resources, services, and support for holistic maternal health and economic advancement.

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